By consistently monitoring the marketplace for food stuff, beverages and household goods, we provide correct benchmarks demonstrating how brands and retailers are performing depending on critical measures. Our dedicated purchaser authorities use People actions to deliver actionable FMCG insights.

With the biggest consumer panel on earth, they recognize brand and retail dynamics through the alternatives of 6 billion people. Their professionals and remedies supply a multi-dimensional view of how men and women Believe, how they shop And exactly how they take in, empowering models and shops to evolve with shopper behaviour.

They’re continuing to take advantage of the wide range of promotions staying made available from the grocers that can help hold the price of shopping down.  shelling out on offers rose by fifteen%, while sales of products at their normal price tag saw no enhance.

three million new homes. Paper companies, like Vinda and Hengan, aided client to meet the shipping and delivery requirements by transferring cumbersome tissues directly to shoppers. Colgate personalized their product provides by various platforms, by way of example premium solutions in O2O marketplace platforms and mass items for that community group purchase platforms, that has allow them to achieve more new potential buyers. 

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next two years of low income all through Tet (the Lunar New Year), matters are expected to look up for the rapidly shifting client products field this time close to For the reason that Vietnamese overall economy has recovered and people Have got a favourable outlook on financial potential customers, according to market place analysis enterprise Kantar Worldpanel Vietnam.

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detect the shifts reshaping Vietnam's FMCG sector & the growth pillars that will help model thrive in 2024.

find Vietnam's most decided on FMCG brands And exactly how makes tailored to transforming shopper behaviours in put up-pandemic period.

Worldpanel Our Worldpanel division presents skills in comprehension shopper behaviour world wide, giving continual shopper monitoring, advanced analytics and customized answers

We keep track of FMCG buys and developments across all retail channels, via the most important shopper panels globally.

We monitor FMCG buys and developments across all retail channels, via the biggest purchaser panels globally.

  although this is noticeable adhering to seventeen straight months of slipping charges, it in fact marks a return to the average degrees found inside the five years ahead of the get started of the price of residing disaster.

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